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9/12/2018 |
Insights |
The Seven Features Of A Successful Dental Membership Plan |
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The Seven Features Of A Successful Dental Membership Plan by Dave Monahan A dental membership plan represents the shortest path to transforming your practice and creating a profitable subscription business that maximizes value for when the time comes to sell it. Research by Kleer shows that dental membership plan patients visit two to three times more often and accept 50% to 100% more treatment than uninsured patients. They also are 30% to 50% more profitable than insured patients and create recurring subscription revenue that increases the value of your practice. In addition, dental membership plans achieve precisely what dental practices want most. They enable you to provide care without third-party oversight and are the linchpin to building patient loyalty, particularly with noncompliant, uninsured patients. But what makes a best of breed dental membership plan? What features and benefits make dental membership plans successful? And why should you use a third-party dental membership plan platform rather than creating and deploying your own plan? We have helped many practices design and launch successful dental membership plans. Here is a list of the seven most critical features that set them apart. Simplicity Technology is only as good as the ease and frequency of its use. The best dental membership plans are both easy to implement and convenient to use. Cloud-based technology has revolutionized the user experience, making it easy for anyone with a cell phone to communicate with friends, watch movies, listen to music, and manage their business, all remotely without having to download, maintain, and manage costly software on their devices. Successful dental membership plans make full use of the cloud. They include a simple setup process and provide your staff with 24/7, secure access to the plan for tracking results, managing members, making adjustments, and inviting patients to join. Customizable No two dental practices are the same. Services offered, procedure prices, patient experiences, and patient demographics, just to name a few, differ from practice to practice. That’s why your dental membership plan needs to be easy to customize and edit, allowing you to create a plan that fits your practice now while making it easy to adjust the plan as your practice changes and grows. The best plans allow you to easily benchmark and set subscription and procedure prices, customize the services included in your plan, and offer additional options to your patients like monthly payments and family member discounts based on the unique characteristics of your practice. Also, the best plans include a simple way to make changes to them without impacting your existing members and creating administrative work for your staff. Your practice needs that kind of flexibility and control to dial in a plan that best meets your patients’ needs while delivering a good return for your practice. Read full article on Dentistry Today.
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