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8/8/2018 |
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ADA Find-a-Dentist campaign Takes To Social Media With Great Results |
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ADA Find-a-Dentist campaign Takes To Social Media With Great Results
by Tammy Adams
Who doesn’t love an awkward school photo from days gone by?
Correct. You love ‘em. I love ‘em.
Everyone loves to laugh at the mullets, the big hair, the shimmery blue eye shadow. The massive shirt collar. The fake grimace smile that looks like someone pinched the subject just before snapping the photo.
Say cheese! Lol.
The American Dental Association is capitalizing on these unfortunate (but hilarious) moments in time for its Find-a-Dentist campaign. And it is brilliant!
"You can't change your old photos, but you can make sure your smile is ready for new ones," reads a Facebook post, which then directs potential patients to the ADA Find-a-Dentist website.
Now that’s funny; I don’t care who you are.
In an effort to help potential patients find ADA member dentists in their area, the ADA is ramping up its online advertisement campaign for Find-a-Dentist, especially during the high-usage months of July through September.
Read full article on MultiBriefs.
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