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8/2/2018 Insights

ADA Launches Public Awareness Campaign Discouraging DIY Dentistry

ADA Launches Public Awareness Campaign Discouraging DIY Dentistry
by Kimber Solana
 
The Association will run a full-page ad in the Aug. 3 Wall Street Journal encouraging readers to visit an ADA dentist and avoid do-it-yourself, or DIY, dentistry.

The ad is the beginning of an ADA-led public awareness campaign on the potential concerns to patients when using do-it-yourself treatments. These include teeth straightening kits, veneers, bruxing devices and other solutions typically executed under the care of a dentist or specialist.

“We know it’s harder than ever to know who to trust,” the ad says. “The ADA believes that ongoing supervision by a dentist is critical for any dental care you receive. Dental diagnoses and treatments are not do-it-yourself projects.”

The campaign stems from a policy passed by the 2017 ADA House of Delegates that “strongly discourages” the practice of do-it-yourself orthodontics because of the potential risks to patients. 

“Public health and safety is our number one concern, and that’s why we are taking steps to educate the public about DIY dentistry,” said Dr. Joseph P. Crowley, ADA president. “Dentists play a role, too, and should talk with their patients about DIY treatments.”

Read full article on American Dental Association.