|
Date |
ArticleType |
|
6/19/2018 |
Insights |
Remember Your ABCs When Booking Millennials |
|
|
Remember Your ABCs When Booking Millennials by Sarah Suddreth Millennials use their phone for almost everything: ordering groceries, hailing Ubers, reviewing businesses, shopping -- the list goes on and on. And when they're searching for a dentist, that process undoubtedly originates on a smartphone too. Before you disregard the selfie generation for its somewhat obsessive phone usage, it's important you know how the group is changing the landscape of the dental industry (and really every industry). - Millennials are the largest generation to date, at 73 million.
- Millennials possess more spending power than baby boomers, with an expected collective spending power of $1.4 trillion by 2020.
- 51% of millennials are mostly or almost always online and connected.
Millennials, aged between 22 and 36, hold a lot of buying power and are shaking up traditional consumer patterns. Attracting this uniquely driven generation and then providing an efficient experience is crucial to capturing a higher appointment rate. It's growing more important than ever to make it as easy as possible for millennials to show up for their appointments. Luckily, it's as easy as ABC. Read full article on Dentistry Today.
|
|
|