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Does Your Dental Practice’s Website Pass The Test?

Does Your Dental Practice’s Website Pass The Test?
by Kevin Williams

Your dental practice has invested a lot of time and, most likely, money into your website. Often, it is the first thing your potential new patients will come across when they start looking for a new dentist in their local area.

First impressions count, and a professional website is imperative if you want to convert browsers into new patients. So, how do you make sure your website is up to date? Here are some things to do to make sure you pass with flying colors.

Make Sure Your Website Design Looks Professional

Your website’s design is the first thing that will either impress your prospective patients or turn them away quickly. People are more sophisticated and discerning than ever it comes to visual designs, and they can tell if a website looks professional or if it was hacked together quickly. A professionally designed website tells patients that you also have a professional practice and you take dentistry seriously.

You should also make sure that your website’s design is not dated and looks fairly fresh and new. A design that is more than a decade old will not represent your practice well. Standard practice is that you should redesign your website every three to four years, but this depends on how well designed your current website is.

Optimize Your Site for Search Engines and Add Content

You may have a professional looking website, but that doesn’t automatically mean that you are going to show up at the top of the search engine rankings when someone is looking for a local dentist. And you can’t simply stuff keywords into your web pages and hope that will work.

Read full article on Dentistry Today.